Our Story
From Jaipur's craft traditions to your everyday style
Founded in 2020 by Priya Sharma and Rohan Mehta, IndieStyles began as a small workshop in Jaipur's historic Pink City. What started as a passion project to preserve traditional Indian textile techniques has grown into a beloved brand that bridges heritage craftsmanship with contemporary fashion.
Our journey began when Priya, a textile designer from Delhi, met Rohan, a screen-printing artisan from Jaipur. Together, they saw an opportunity to bring India's rich cultural motifs to everyday wear while supporting local artisans and sustainable practices.
Today, our team of 15 skilled craftspeople creates limited-edition t-shirts that tell stories of India's diverse cultural heritage, from the sacred geometry of temple architecture to the vibrant patterns of street art.
Meet Our Team
The artisans behind every IndieStyles creation
-
Priya Sharma
Co-founder & Creative Director
Textile designer from Delhi, brings 8 years of experience in sustainable fashion and cultural preservation.
-
Rohan Mehta
Co-founder & Master Printer
Third-generation screen printer from Jaipur, specializes in traditional block-print techniques and modern applications.
-
Aisha Patel
Lead Designer
Graduate of NIFT Mumbai, creates our signature geometric patterns inspired by India's architectural heritage.
Our Creative Process
From concept to your wardrobe in 8 steps
-
1
Research & Inspiration
We travel across India collecting stories, patterns, and cultural motifs that resonate with modern life.
-
2
Sketch & Design
Aisha transforms collected inspiration into wearable designs, balancing tradition with contemporary appeal.
-
3
Fabric Selection
We source premium organic cotton from certified farms in Gujarat, ensuring softness and breathability.
-
4
Screen Preparation
Rohan hand-prepares each screen using traditional techniques, ensuring crisp, durable prints.
-
5
Printing
Our artisans apply water-based inks with precision, creating vibrant colors that last through countless washes.
-
6
Quality Check
Every piece undergoes rigorous inspection for print quality, stitching, and overall craftsmanship.
-
7
Washing & Finishing
Garments are pre-washed for softness and to prevent shrinkage, then finished with care.
-
8
Packaging & Shipping
Each tee is carefully packaged in eco-friendly materials and shipped with love from Jaipur.
Our Values
The principles that guide everything we do
-
🌱 Sustainability First
We use only organic cotton and eco-friendly inks, minimizing our environmental impact while maximizing quality.
-
👥 Fair Labor Practices
Every team member receives fair wages, safe working conditions, and opportunities for skill development.
-
🎨 Cultural Preservation
We honor India's rich textile heritage by incorporating traditional techniques into contemporary designs.
-
💝 Limited Editions
Small-batch production ensures each piece is special and reduces waste from overproduction.
Our Mission
Connecting people to India's cultural heritage through wearable art
At IndieStyles, we believe that fashion can be a powerful medium for cultural storytelling. Our mission is to create clothing that not only looks beautiful but also carries the rich narratives of India's diverse cultural landscape.
We envision a world where traditional craftsmanship thrives alongside modern innovation, where every garment tells a story, and where consumers can make ethical choices without compromising on style or quality.
Through our work, we're building bridges between India's artisanal heritage and global fashion consciousness, proving that sustainable, culturally-rich fashion can be both accessible and aspirational.
0+
Artisans Employed
0+
Unique Designs
0%
Organic Cotton
Recognition & Achievements
Celebrating milestones in our journey
-
2023 - Best Sustainable Fashion Brand (Jaipur Fashion Week)
Recognized for our commitment to eco-friendly practices and cultural preservation.
-
2022 - Artisan Collaboration Award (Crafts Council of India)
Honored for our innovative approach to preserving traditional printing techniques.
-
2024 - Customer Choice Award (Indian Fashion Awards)
Voted by our community for exceptional quality and cultural authenticity.